The Author: Jason Van Orden
Email: jason [AT] jasonvanorden dot com
I'm available for one-on-one consulting by phone or in person. For more information, contact me using the info above or visit my podcast consulting site.
Jason Van Orden is a podcaster and podcasting consultant. Jason, a webpreneur and would-be rock star, dove into podcasting with the same passion he has for music and internet business. The end result was Jason’s site, HowtoCreateaPodcast.com, which draws thousands of visitors every month with its combination of technical tips and marketing strategies. His experience in technology, audio production and Internet business, combined with his creative streak, makes Jason an ideal source of podcasting information.
But Jason also practices what he preaches as a podcast expert, producing three podcasts of his own: The Podcasting Underground (podcastingunderground.com), Internet Business Mastery (internetbusinessmastery.com) and GothamCast (gothamcast.com)—a show on living in New York City. GothamCast was recently featured as “New and Notable” on the front page of the Yahoo Podcast Directory, next to NPR and the Lonely Planet Podcast.
Jason found a love for consulting and speaking during his stint teaching audio production and recording at the university level. His courses involved explaining technical concepts to musicians and creative concepts to engineers in the same classroom (not the easiest thing to do, but something that has come in handy as a consultant and in working closely as a reliable source to members of the media). He also draws from his B.S. in electrical engineering, especially the emphasis in audio engineering from Utah State University.
For five years Jason worked as an audio and software engineer for Harman Music Group. This company is part of Harman International—a manufacturer of major audio brands such as Harmon/Kardon, AKG, Lexicon, dbx, DigiTech, Infinity and more. Equipment that he helped design can be seen on stage with some of today’s biggest rock stars, including Grammy-nominated acts such as Incubus, Maroon5, Nickelback and Hoobastank. But working for someone else (a.k.a. The Man) was never a part of Jason’s long-term vision. He quit the corporate 9-to-5 cold turkey to pursue his entrepreneurial dreams.
Aside from podcasting and taking care of business, Jason has spent more than a decade living a double life. At night and on weekends he’s played guitar, written music and produced his own albums, oftentimes alongside his wife, Melanie, a singer and graduate student at Fordham University.
As transplanted Utahans who now call New York City home, Jason and Melanie love discovering the history, culture and arts of the Big Apple (the basis for his GothamCast podcast). In his “free” time, Jason is also an organizer and active member of the New York City Podcasting Association.
Jason grew up in Alaska (where they have more caribou than people). He enjoys telling the story of how his family drove the Alaska-Canada Highway in a yellow school bus that they gutted and filled with their worldly possessions. Along the way he has lived in more than 20 different places reachable by bus, such as Utah (where they have more multi-level marketing companies than anywhere else), and others reachable only by Airbus, such as Paris (where they have more kinds of cheese than days in the year).
What People Are Saying
"Jason tells us everything a good guerrilla marketer needs to know about podcasting. We are all grateful to him for such an enjoyable and informative book.”
– Jay Conrad Levinson
Author, Guerrilla Marketing Book Series
"Podcasting without a marketing plan is like driving without a steering wheel. Jason has written the definitive book on podcast promotion, which proves to be an aid to novices and a refresher course for seasoned Internet publishers."
- Chris Pirillo
“Getting your podcast noticed is becoming more difficult as more become available. Jason does an excellent job of showing podcasters specific and low- or no-cost ways of ensuring your podcast gets the audience it deserves quickly! This book goes much deeper than the typical ‘get your podcast listed in all the directories’ and guides readers through the less known, yet important steps to grow your audience.”
- Tim Bourquin
Founder, Podcast Expo
“What would you pay to have a top expert in Podcast Marketing walk you (or your staff) through every single step of the Podcast Marketing process? Thousands? Would it be worth it? Yes! Do you need to? No! Hand them a copy of this book and expect results, because they will happen. Jason has held nothing back and I honestly can’t believe he is selling this treasure—at any price.”
- Paul Colligan
Co-Author, The Business Podcasting Bible
“A must-read for anyone serious about promoting his/her podcast.”
- Scott Fletcher
“Jason's book has vital information every podcaster should know about getting their name out and gathering listeners to their show!”
- Brian Ibbott
“This is the most complete book on podcast marketing, or even basic e-marketing, I’ve ever read. It will be a great help to its readers—a must read.”
- Gary Leland
Founder, Podcast Pickle
The First Podcast & Vidcast Community
“People say any job is easy if you have the right tool. To this I add, ‘But you have to know how to use the tool.’ Jason's book shows you where the tool shed is, which tools are the best, and how to use each one.”
- Dave Jackson
School of Podcasting
"Jason's book is a must have for podcasters and podcasting enthusiasts. Jason simplifies the process that gives you tips on how to promote your podcast to gain a slew of listeners. He doesn't confuse you with techno-mumbo-jumbo, instead, he offers step-by-step instructions on how to promote your podcast without doing anything technical. If you want to generate millions of dollars of publicity for your podcast on a shoestring budget, get Jason's book. Right now."
- Leesa Barnes, President
Caprica Interactive Marketing Inc.
“Promoting Your Podcast is the source for all the knowledge you need to get more subscribers for your podcast. From common-sense tips to often-overlooked promotional avenues, save yourself hours of scouring the ‘net and buy this book! I wish it had been around when I was just starting out.”
- Joseph Nilo
Mac Pro Podcast
“Jason’s easy-to-follow tutorials on all things podcasting were my first stop when starting my own podcast. Following Jason’s lead helped me to avoid many of the pitfalls that plague most novice podcasters…This book should be in the library of anyone who takes podcasting seriously.”
- Fred Johnson
Author, Global Mobile:
Connecting without walls,wires, or borders
“Jason reveals the secrets of driving loads of listeners to your podcast, show after show.”
“Jason is one talented individual. I’ve been involved in video and audio production for 30 years, and yet I’m learning valuable lessons from Jason…If you want to learn not only how to record quality podcasts but also become successful in creating an audience, Jason is the guy to learn from.”
- Art Jucho, Senior Media Specialist University of Wisconsin-Stout
“Your information and knowledge help me quickly build my listeners and syndicate my podcast worldwide. Thank you, Jason. We couldn't have done this without you.”
- David Martin, Founder & CEO
PlanIt Podcast and Get It Planet
“If only spiritual enlightenment got people to listen
to podcasts! The next best thing is
Jason Van Orden. Follow his guidelines and you’ll be on the path to podcasting
- Avery Kanfer
Host, The Dalai Lama from Brooklyn Show
“Jason’s straight talking, easy to understand advice has helped me promote my podcast to more people than I thought possible. Thanks Jason!”
- Michael Boll
Host, Autism Podcast
“Whether it is creating a podcast from scratch or
discovering new ways to attract
listeners, Jason has ‘been there, done that’…it is nice to be able to get the information I need from one source without having to constantly consult the geek speak and acronym dictionaries.”
- Ken Wells
Producer, It's All About Marta (and me)
“Your information is easy to chew, and invites serious
fun without all the technical
headaches for beginners.”
- Gary Goin
Minister of Music
Lighthouse Assembly of God
“After listening to Jason’s podcast, I began
using the principles he outlined. The number
of listeners to our podcast went through the roof! I started podcasting as a hobby, but
now I’m making money with it, too. Thanks, Jason!”
- Kevin Harter
“I have several new industry contacts and have also
increased my listenership to the
thousands. Thank you Jason! All your hard work has made my job easy.”
- Cat Dumas